Keith's committee spent the most on advertising - wand-tv, wcia-tv, wics-tv in the quarter, with all those payments ($17,180) going to Pf Communications, LLC in Indianapolis. Table 1 below shows the distribution of how Keith's committee spent its money in the first quarter.
Table 1: First-quarter spending by purpose
Purpose
Amount
Percent of total spending
Advertising - wand-tv, wcia-tv, wics-tv
$17,180
25.3%
Consulting
$10,000
14.7%
Advertising - illini radio group, news-gazette media, decatur tribune
$5,581
8.2%
Advertising - digital
$5,433
8%
Advertising - wand-tv, wics-tv
$5,210
7.7%
Advertising - radio (news-gazette media, neuhoff media decatur, cromwell radio decatur, il
$4,277
6.3%
Advertising - illini radio group, news-gazette media, cromwell radio decatur, neuhoff medi
$3,874
5.7%
Advertising - wand-tv
$3,080
4.5%
Advertising - illini radio group, neuhoff media decatur, cromwell radio decatur, kaskaskia
$2,586
3.8%
Advertising - google display, youtube
$2,492
3.7%
Reimbursement for yard signs
$2,148
3.2%
Radio ads (news-gazette media, cromwell radio decatur, illini radio group, kaskaskia broad
$1,906
2.8%
Radio ads (news-gazette media, neuhoff media decatur, cromwell radio decatur, kaskaskiea b
$1,089
1.6%
Reimbursement - parade supplies/postage
$619
0.9%
Fund raising (food)
$577
0.9%
Radio ads (illini radio group champaign)
$496
0.7%
Radio advertising (neuhoff media decatur, cromwell media decatur)
$425
0.6%
Reimbursement- tickets to decatur chamber of commerce luncheon
$337
0.5%
Reimbursement for printing
$308
0.5%
Facebook advertising
$163
0.2%
Reimbursement - postage
$51
< 0.1%
Reimbursement- parade supplies
$37
< 0.1%
Table 2 below shows the top 25 largest single expenditures during the quarter.
Table 2: Largest expenses of the first quarter
Recipient
Date
Amount
Purpose
Pf Communications, LLC
2018-03-14
$17,180
Advertising - wand-tv, wcia-tv, wics-tv
Pf Communications, LLC
2018-03-14
$5,581
Advertising - illini radio group, news-gazette media, decatur tribune
Pf Communications, LLC
2018-03-31
$5,433
Advertising - digital
Pf Communications, LLC
2018-03-06
$5,210
Advertising - wand-tv, wics-tv
Pf Communications, LLC
2018-03-14
$4,277
Advertising - radio (news-gazette media, neuhoff media decatur, cromwell radio decatur, il
Pf Communications, LLC
2018-01-09
$4,000
Consulting
Pf Communications, LLC
2018-03-02
$3,874
Advertising - illini radio group, news-gazette media, cromwell radio decatur, neuhoff medi
Pf Communications, LLC
2018-03-17
$3,080
Advertising - wand-tv
Pf Communications, LLC
2018-03-06
$2,586
Advertising - illini radio group, neuhoff media decatur, cromwell radio decatur, kaskaskia
Pf Communications, LLC
2018-03-06
$2,492
Advertising - google display, youtube
Pf Communications, LLC
2018-01-09
$2,148
Reimbursement for yard signs
Pf Communications, LLC
2018-03-30
$2,000
Consulting
Pf Communications, LLC
2018-02-02
$2,000
Consulting
Pf Communications, LLC
2018-03-06
$2,000
Consulting
Pf Communications, LLC
2018-02-22
$1,906
Radio ads (news-gazette media, cromwell radio decatur, illini radio group, kaskaskia broad
Pf Communications, LLC
2018-02-16
$1,089
Radio ads (news-gazette media, neuhoff media decatur, cromwell radio decatur, kaskaskiea b
Randy Keith
2018-03-27
$619
Reimbursement - parade supplies/postage
Monticello Country Club
2018-02-20
$577
Fund raising (food)
Pf Communications, LLC
2018-02-09
$496
Radio ads (illini radio group champaign)
Pf Communications, LLC
2018-02-09
$425
Radio advertising (neuhoff media decatur, cromwell media decatur)
Randy Keith
2018-03-09
$337
Reimbursement- tickets to decatur chamber of commerce luncheon
Pf Communications, LLC
2018-01-09
$308
Reimbursement for printing
Pf Communications, LLC
2018-02-02
$163
Facebook advertising
Randy Keith
2018-02-08
$51
Reimbursement - postage
Randy Keith
2018-02-08
$37
Reimbursement- parade supplies
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